About Us
Our Story
We have been growing and distributing fresh wheatgrass & microgreens since 1982 (before it was cool). Harley Matsil began his backyard business in Brooklyn when not a blade of wheatgrass could be found in NYC. His life-long friend, Jack, had told him of wheatgrass he had been serving at the beach in California. The two friends dreamed of bringing this amazing superfood to the NY market, and Perfect Foods was born.
Today, Perfect Foods is 2nd generation, run by siblings Aaron and Rebecca. Together with the help of our dedicated staff, we grow at our farm in upstate Goshen, NY and deliver our greens weekly to hundreds of juice bars, healthfood stores, supermarkets, and private homes in the tri-state area.
Our Philosophy
"Let Food Be Thy Medicine" - Hippocrates
We believe the body, given proper nutrition, can usually heal itself. Hippocrates, a Greek physician considered “the father of modern medicine”, suggested we let food be our medicine. Unfortunately, in modern times, we’ve strayed from this basic understanding.
We believe wheatgrass & microgreens are “Perfect Foods”. They are highly nutritious, and are relatively easy to grow. This means they can be grown locally, even in urban environments, or at home. Our goal is to supply and educate the NY region with these foods, and help improve the health of thousands.
With shelves full of health food products, powders, bottles and pills, it’s increasingly confusing to the consumer to know what’s really healthy. We want to set the record straight that nothing is as good as fresh green leafy vegetables. Of green leafy vegetables, young greens are even healthier, and that’s exactly what wheatgrass & microgreens are.
In the years to come, we hope to continue to be able to share these amazing foods while our society slowly becomes more conscious of the values of plant-based nutrition for health, local agriculture, and sustainability.
How We Got Started Growing Grass
Harley and his friend Jack looked in the phone book for the first 3 health food stores they could find to ask them if they were interested in wheatgrass. All 3 were thrilled and said yes right away – They were in business!
Of course things are never that simple. It was an uphill battle to get people onboard with drinking this “green stuff”, but Harley and the team never quit. They knew the power of wheatgrass and the lives they were helping by providing it. So they created a home delivery service, and eventually as demand grew, health food stores through NYC began serving fresh wheatgrass juice at their juice bars.
The NYC juice bar industry took off, in large part because of wheatgrass, and we grew to supply over 300 juice bar locations throughout the region.
Quality & Reliability
We don’t cut corners when it comes to quality. Our indoor growing facility operates year-round to bring you the freshest possible products. We use a living soil, full-spectrum lighting, and filtered water to guarantee the greenest, healthiest wheatgrass and microgreens in the world.
Everything we grow is USDA certified organic. That means NO pesticides, NO bad chemicals, and NO synthetic fertilizers. As well, we take food safety very seriously and are GAP audited (3rd party food safety) which means we train our staff on standard food safety practices and get inspections.
No wheatgrass or microgreen company has as long a standing for reliability as ours. We rarely, if ever, miss a delivery. You could even find our van delivering in Manhattan after 9/11!
